Challenge

The objectives were :

• Create a streamlined visual identity
• Add call-to-actions to achieve objectives
• Putting forward the notion of rarity and exception
• A special emphasis was placed on animations
• A clear understanding of the link between the subsidiary and the group

Solutions

A large number of workshops were organized between the various collaborators and our team in order to establish together a strategy consistent with the subsidiary’s business objectives. The role of the art director was enormous in this project, since the image of FGP Swiss & Alps would be reflected in this first site.
We therefore created a site that was completely sober in order to respect the expected prestical spirit. A feed was developed to bring up the relevant properties.
Our UX experts, in collaboration with the FGP,
worked hand in hand to achieve a site that was as successful in terms of design/UX as it was in technical and functional terms.
The site is now the FGP Swiss & Alps real estate catalog.