Website redesign in Geneva

An audit and analysis of an existing site is the first step in any significant redesign.

This redesign phase encompasses the complete evaluation of technical aspects, content, and user experience. Our agency, specialized in website creation in Geneva, begins by analyzing your information architecture to ensure intuitive navigation and logical content organization.
We dive into SEO migration, meticulously scrutinizing backlinks, keywords, and page performance to identify opportunities for SEO improvement. Examining the current design allows us to detect visual failures that could hinder customer engagement.

Each audit is a precise diagnosis, aimed at transforming your site into a high-performance, attractive showcase, aligned with your company’s strategic objectives.

Defining objectives is a fundamental step in the process of redesigning a website.
Our agency approaches this phase with a rigorous methodology, clearly identifying the specific needs of each company.

We define precise, measurable and achievable objectives to maximize our customers’ online impact. Whether it’s increasing visibility via SEO, improving user engagement or optimizing lead-to-customer conversion, each objective is aligned with the overall digital marketing strategy.

We use key performance indicators to drive development and ensure that the site redesign contributes to the growth of your business. By adopting this approach, we transform your website into a true digital showcase that reflects your ambitions.

Site development in a web redesign is a crucial phase in which strategic vision becomes functional reality.

In Geneva, our agency integrates best coding practices to ensure a high-performance, secure site. We use cutting-edge technologies adapted to the specific needs of each project, from showcase sites to e-commerce platforms.

Throughout development, SEO integration is a priority, ensuring that the site is optimized for search engine optimization from the moment it goes live. Rigorous development testing ensures cross-platform compatibility and an impeccable user experience, essential for engaging customers and strengthening a company’s online presence.

URL migration, during a website redesign, is a strategic step that ensures the preservation of acquired SEO and a smooth transition for users.

When redesigning your site in Geneva, meticulous attention to redirections 301 prevents 404 errors, guiding visitors to new pages without disrupting their experience.

This method also protects your ranking in search results, by signaling to engines that the URL change is permanent. Implementing correct redirects is more than a technical tweak; it’s a pillar of digital marketing that supports the integrity of your online presence Ultimately, every redirected URL is a promise of value maintained to your customers and to Google.

Post-launch follow-up is essential to maximize the value and effectiveness of a freshly redesigned website.

We are committed to monitoring online site performance, analyzing traffic data via GA4, dataStudio, … and user interactions.

This enables us to quickly identify opportunities for improvement and optimizekey elements for SEO and conversion

We make real-time adjustments to ensure a seamless digital presence. What’s more, we maintain an open dialogue with our customers to gather their feedback and adapt the site to their evolving needs.

This proactive approach strengthens the site’s performance and supports the company’s strategic objectives.