Google Looker Studio in Geneva

Google Looker Studio (formerly Data Studio) is one of the many free services provided by Google (or Alphabet). Specifically, it’s a powerful reporting tool that enables professionals – usually marketers – to more easily visualize and accurately analyze all the data they aggregate. It can be used primarily with Google tools such as Google Ads (Adwords) and Google Analytics, but also with other data sources such as SEMrush, BigSquery and MySQL.

We know how important performance indicators (KPIs) are for professionals. It’s important for them to have a simple, relevant overview of all their company’s statistics.

We’ll prepare a Google Looker Studio template tailored to your business, containing the business figures you need.

For an ecommerce store, for example, it’s a good idea to find out about retention rates and customer acquisition costs, as well as the limits of your site, such as shopping cart abandonment rates and pages with high bounce rates.

If you have a simple digital storefront, we can draw up a dashboard showing the number of leads (number and rate of forms submitted, number and rate of projects detected and contracts signed) or a dashboard more focused on your brand awareness (volume of traffic, percentage of visits resulting from a Google search including your company’s name).

One of the great advantages of Google Looker Studio is that it is aimed at all website owners.
They don’t all use the same solutions to analyze their audience, and they don’t all use the same development solutions to power and administer their platform. The advantage of Google Looker Studio dashboards is that they can be adapted to virtually any system, from proprietary solutions to the various CMS available (Drupal, WordPress, Joomla etc.). If you want to be sure of consulting personalized dashboards, and free yourself from the often laborious task of setting them up, call on the services of our expert teams.

It’s easy to get bogged down by the sheer number of tools you have in place, and that’s where the benefits of a dashboard come in.

Here are a few examples of data that can be highlighted.

• Google Analytics: bring up data relating to the number of visitors to your site, engagement rates, most-visited pages, your sales figures…
• Google Search Console: as part of an SEO strategy, it’s possible to track the number of impressions of your site associated with searches made by users.
• SEMrush: competitor research, studies of your positions on relevant keywords.
• Google Ads: in the context of Google Ads campaigns, it’s possible to highlight their results: impressions, cost per click, sales generated by campaigns…
• Social Networks: engagement rates on your various networks, impression rates for your posts and publication frequency.
• Emailing: connect your emailing tools to obtain elements of comparison between the different types of email sent: open rates, number of clicks…

Still a multitude of data and tools can be linked to a Google Looker Studio. We look forward to hearing from you.