We deploy cookieless solutions for high-performance ad data collection
Advanced cookieless tracking solutions
The transition to a world with more regulations will profoundly transform the way digital players collect and use online data. Our expert teams are ready to support you in this transition with advanced cookieless tracking solutions for high-performance, accurate ad data collection.
Optimize your data with our Web Analytics expertise
Have you noticed a drop in conversions from your iOS visitors? Looking to improve your attribution models or collect data despite AdBlockers? Server-side tracking with Google Tag Manager (sGTM) enables you to overcome these challenges by offering more accurate and secure data collection.
Server-side tagging as a solution
What is server-side tracking ?
Server-Side Tagging redefines the data collection paradigm by moving key tracking operations from users’ browsers to a controlled server environment. This sophisticated method not only improves the accuracy of data collection, but also increases the security and compliance of tracking processes.
Server-side tracking is not a recent innovation, but rather the evolution of a long series of data collection practices adapted to technological changes and increasing regulatory requirements.
The future of server-side tracking looks promising, with ongoing innovations that could include deeper integration with artificial intelligence to automate and personalize data processing in an even more efficient and privacy-friendly way.
The path of your data in Server-Side tagging
1. Data Collection: When a user interacts with your website, data is collected by the web server.
2. Transmission to Destination Server: This information is then transmitted to a dedicated destination server.
3. Data processing: Data is processed and cleaned on the server before being sent to marketing platforms and analytics tools.
4. Sending to Platforms: Processed data is finally sent to various platforms such as Google Ads, Facebook Ads, etc., for use in performance tracking and ad targeting.
Benefits of Server-Side tagging sGTM
Targeting precision: Bypasses Ad-blockers and browser restrictions for more accurate tracking of user interactions
Decreased reliance on cookies: Ensures continuous user and session tracking even without cookies
Improved data quality: Data processing on the server to reduce errors and improve the quality of information collected
Privacy compliance: RGPD compliance by limiting the storage of sensitive data on the browser
Web performance optimization: Improves page loading speed by reducing the number of scripts executed by the browser
Tailor-made solutions for your digital ecosystem
Audit and consulting:Analysis of your specific needs and customized recommendations for GTM hosting.
Implementation: Fast, efficient deployment of the right solution, testing and acceptance
Training and support: Accompanying your teams to ensure complete mastery of the new infrastructure
Continuous optimization: Regular monitoring and fine-tuning to ensure optimum performance and ongoing compliance
Our Analytics expertise
Initial Audit
Detailed evaluation to determine the relevance and potential benefits of switching to server-side tagging.
Optimized Tagging Plan
Development of a precise tagging plan to avoid recurring or missing events
Google Tag Manager Server configuration
Setting up and configuring the Google Tag Manager container on the server side
Server-Side Monitoring
Continuous monitoring and optimization of server-side tracking systems
RGPD / LPD compliance
We implement a consent banner compliant with the latest regulations
Technical support
Customized technical support for your server-side environment
Initial Audit
Development of a precise tagging plan to avoid recurring or missing events
Optimized Tagging Plan
Development of a precise tagging plan to avoid recurring or missing events. A tagging plan is a strategic document that describes in detail how and where tracking tags (or tags) should be implemented on a website or application to collect relevant data. This plan is essential to ensure accurate and efficient data collection, and helps avoid common errors such as recurring or missing events.
Google Tag Manager Server configuration
A tagging plan is a strategic document that describes in detail how and where tracking tags (or tags) should be implemented on a website or application to collect relevant data. This plan is essential to ensure accurate and efficient data collection, and helps avoid common errors such as recurring or missing events.
Server-Side Monitoring
We offer a continuous monitoring service for your server-side tracking systems. This service includes real-time monitoring of beacon performance, rapid problem detection and resolution, and ongoing configuration optimization to ensure that your tracking data remains accurate and reliable.
RGPD / LPD compliance
We develop a detailed compliance plan, including updating your cookie policy to clearly inform users about the types of cookies used, their purpose and how long they are retained. We implement a compliant consent banner, allowing users to manage their cookie preferences and accept or decline their use on a granular basis. We ensure that only strictly necessary cookies are activated by default, and that other cookies are activated only with the user’s explicit consent. Regular checks are carried out to ensure that cookie settings remain compliant, and reports are provided to monitor compliance.
Technical support
Discuss Server-Side Tracking
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About Google Privacy Sandbox: Important changes
Our customers use server-side tracking for their campaigns
Understanding server-side tracking
Server-Side Tagging is a data collection system where information is transmitted from the web server to a destination server. Data can be processed before being sent to marketing platforms and/or analytics tools.
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