Maintain and boost your ranking with our SEO migration service

To guarantee effective SEO migration, a well-defined, personalized strategy is essential. Domain name validation is the first step. We help you choose or validate a URL that not only reflects your brand, but is also optimized for search engines. If you’re targeting a specific geographic area, changing a domain name (TLD) from .com to .ch can drastically improve your search engine rankings.

The choice of technology or CMS is just as important. We’ll guide you towards a platform that supports your SEO objectives while offering the features you need for easy content management and optimal technical performance.

Identifying content opportunities is another cornerstone of the migration strategy. This involves analyzing the high-performing pages on your current site to determine how they should be migrated to gain visibility.

Reassessing and optimizing information architecture ensures that your site’s structure is intuitive. This will improve the user experience and facilitate indexing by search engines when it goes live.

Before each SEO migration, we carry out an exhaustive crawl of your existing site, whatever its size. By coupling each url with Google Analytics and Search Console data, as well as backlinks, we precisely identify your strategic pages. This preliminary SEO audit enables us to map all urls and focus on the critical aspects to be taken into consideration when redesigning your website

Avoiding 301 redirect chains, optimizing existing title tags, loading time, readability of your future pages and maintaining or increasing their power are just some of the actions that will enable you to claw back positions. If you’ve got obsolete content or “black mass”, now’s the time to clean it up! We’ll identify them for you and carry out the necessary deletions.

Last but not least, a backlink audit will prevent you from losing PageRank when your new site goes live. This point is sometimes overlooked, but it’s crucial to keeping your SEO stable!

URL mapping, i.e. 301 or 302 redirects, is a step not to be neglected in the SEO migration of a website. A change in URL structure must never compromise the user experience or the positioning already achieved on Google.

If 301 redirects are to be implemented, they must respect certain principles to transfer authority from the old pages to the new ones. In this way, the accumulated SEO juice is preserved, preventing a drop in search engine rankings.

Secondly, precise URL mapping helps reduce 404 errors. This improves the user experience and search engine perception of your site. Visitors will feel confident and engaged while browsing your site.

This process requires detailed, often manual, analysis, which can quickly become tedious on sites with a high volume of pages (>100,000 urls). This vigilance on our part guarantees you a worry-free SEO migration. The aim is always to improve SEO performance when your new site goes online.

The crawl of your new site ensures that every page can be correctly indexed by search engines following migration. This process detects potential errors such as broken links or bad redirects, which can seriously affect the SEO health of your site. At the same time, the re-evaluation of internal links contributes to greater thematic coherence between pages, enhancing their relevance in the eyes of search algorithms.

A site architecture audit is a critical revision aimed at aligning the structure of information with users’ search intentions, enabling more intuitive access to sought-after content. Optimizing crawl paths is also fundamental to guiding search engine spiders to the most strategic content, ensuring that new pages and updated content are quickly discovered and valued. These technical adjustments are decisive in maintaining and improving the site’s ranking in search results after migration.

An exhaustive audit of existing backlinks is essential to identify the most valuable links and those likely to harm your link profile due to their low quality. Even if toxic links don’t exist, except in certain tools, this analysis enables us to draw up a list of source URLs to keep and monitor during and after migration.

Setting up 301 redirects for existing backlinks ensures that the “juice” from these links is transferred to the new URLs, minimizing disruption to search engines’ perception of domain authority. In addition, this is an opportunity to contact the owners of the linking sites to requalify certain links to more relevant sections of your new site, which can improve the relevance and quality of your backlink profile. Our netlinking service in Geneva will propose the best strategy for you.

By applying these methods, we not only ensure that your site’s authority is preserved, but also lay the foundations for its future improvement. This proactive management of backlinks during a site migration helps maintain SEO strength and paves the way for improved performance in search results.

Effectively measuring your traffic and tracking your marketing objectives is essential for making strategic decisions. When redesigning a website, it’s imperative to ensure that all tags and analytical tracking tools are correctly configured.

A detailed examination of current configurations in Google Analytics or similar platforms is necessary to ensure that events, conversions and other important metrics are still recorded after migration. This step helps to identify any gaps in the data collected, and to plan the adjustments needed to maintain an accurate overview of site performance.

Redefining the tracking system for the new site is fundamental. This includes updating tracking tags, adjusting conversion targets, and re-implementing remarketing tags where necessary. This revision ensures that all user interactions are correctly recorded, providing reliable data for analyzing visitor behavior and site effectiveness post-migration.