Maintain and boost your ranking with our SEO migration service

Find out how our SEO agency turns migration challenges into growth opportunities for your site. Don’t let a poorly managed migration threaten the visibility and SEO of your pages.

Migration de site avec Screaming Frog

How Procab plans your migration

1. Migration strategy and plan

Stratégie SEO, SEA à Genève
Domain name validation
Choice of technology or CMS
Identifying opportunities
Information structure

To guarantee effective SEO migration, a well-defined, personalized strategy is essential. Domain name validation is the first step. We help you choose or validate a URL that not only reflects your brand, but is also optimized for search engines. If you’re targeting a specific geographic area, changing a domain name (TLD) from .com to .ch can drastically improve your search engine rankings.

The choice of technology or CMS is...

2. Crawl and audit of existing systems

Olivier SANIEZ : Expert SEO à Genève
Complete cartography
Performance analysis
Backlink audit
PageRank analysis

Before each SEO migration, we carry out an exhaustive crawl of your existing site, whatever its size. By coupling each url with Google Analytics and Search Console data, as well as backlinks, we precisely identify your strategic pages. This preliminary SEO audit enables us to map all urls and focus on the critical aspects to be taken into consideration when redesigning your website

Avoiding 301 redirect chains,...

3. URL mapping and redirects

Le SEO et SEA technique chez Procab à Genève
Preserving SEO juice
Preventing 404 errors
Adaptation to complex structures
Improved SEO performance

URL mapping, i.e. 301 or 302 redirects, is a step not to be neglected in the SEO migration of a website. A change in URL structure must never compromise the user experience or the positioning already achieved on Google.

If 301 redirects are to be implemented, they must respect certain principles to transfer authority from the old pages to the new ones. In this way, the accumulated SEO juice...

4. Crawling the new site and internal linking

Expert en SEA et SEO à Genève
Full validation
Strengthening the internal network
Optimizing crawl paths
Improved navigation

The crawl of your new site ensures that every page can be correctly indexed by search engines following migration. This process detects potential errors such as broken links or bad redirects, which can seriously affect the SEO health of your site. At the same time, the re-evaluation of internal...

5. Backlink management

Gestion de projet web marketing
Inbound link audit
Redirection or requalification

An exhaustive audit of existing backlinks is essential to identify the most valuable links and those likely to harm your link profile due to their low quality. Even if toxic links don’t exist, except in certain tools, this analysis enables us to draw up a list of source URLs to keep and monitor during and after migration.

Setting up 301 redirects for existing backlinks ensures that the “juice” from...

6. Analytics audit and tracking settings

Programmation PHP MySQL
Google Analytics review
Tracking optimization

Effectively measuring your traffic and tracking your marketing objectives is essential for making strategic decisions. When redesigning a website, it’s imperative to ensure that all tags and analytical tracking tools are correctly configured.

A detailed examination of current configurations in Google Analytics or similar platforms is necessary to ensure that events, conversions and other important metrics are still recorded after migration. This step helps to identify any gaps in...

92%

site migrations fail because they don't take SEO into account

Consult us for a successful migration

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Consultant SEO, Audit, Netlinking, Stratégie, Automatisation

SEO Consultant

Olivier

View my profile
  • The search for meaning is our reason for being
  • Listening skills
  • Thinking skills
  • Sense of detail
Website marketing digital