Challenge

Each Eurex customer is offered a tailor-made approach that is both comprehensive and local.

This has led to the development of a “glocal” (global and local) response, with the implementation of a comprehensive digital system.

Solutions

Particular attention was paid to the webmarketing part, which covered many issues on the tracking part, setting up KPIS, monitoring all data sources, transition between old and new site and many more.

A digital strategy was drawn up and implemented upstream of the project, with the webmarketing team involved right from the discussions on the website’s tree structure.

Finally, to address the issue of autonomy for the practices, we used the CMS WordPress and a store locator module so that each practice could benefit from its own page.

Finally, particular attention was paid to the implementation of a genuine web charter. A graphic universe and a choice of visuals were worked on to be in phase with the values of the Eurex company, its brand DNA and its expertise.