Challenge

At Clarins, we’re always aiming to improve our presence and impact in the digital world. That’s why we’re launching an exciting challenge focused on optimizing our Swiss site.
Our main objective:
Position categories in 1st position on competitive queries in Switzerland, in French and German.

Results

We are proud to announce the remarkable results achieved following the webmarketing challenge we took on for Clarins’ Swiss site. In the space of a year, our strategic efforts have led to significant improvements in visibility and engagement :

• Increase in Organic Clicks: We recorded an impressive 78% increase in organic clicks. This growth is a direct result of our meticulous optimizations and ongoing commitment to improving user experience and content relevance.
• Improved Keyword Ranking: Most significantly, the number of keywords ranked in the TOP 3 increased by 86%. This success is due to a series of well-executed SEO tactics, including on-site optimization, which improved the structure and quality of our site’s content.