Chain of Happiness
Swiss Solidarity in Geneva, a key player in humanitarian aid. To extend their reach and improve interaction with their donors, Swiss Solidarity called on us to revitalize their website. The new site offers simplified navigation and an enriched user experience, making it easier to engage and support.
Challenge
The aim was to simplify and unify the brand experience under a single website, while retaining an emotional dimension and an efficient conversion-oriented approach to online sales.
The project began with branding work to simplify and clarify messages. This was followed by the creation of 3 Internet platforms, including the main site.
Solutions
La chaîne du Bonheur also asked Procab Studio to take charge of the ambitious digital marketing project, combining Social Media, PPC campaigns, natural referencing and various actions to boost conversion (landing pages, donation pages, newsletters, etc.).
Chaine du Bonheur Mockup
Our expertise & key words
- The search for meaning is our reason for being
- Listening skills
- Thinking skills
- Sense of detail
