In recent years, marketplaces have experienced exponential growth. Their share of global e-commerce has increased considerably, mainly due to the growing popularity of online shopping and the convenience that marketplaces offer consumers.
Expanding audience and increasing sales:
Integrating a marketplace into your PrestaShop store gives you access to a wider audience. Customers who visit a marketplace like Google Shopping, Amazon, … can discover your products even if they’re not familiar with your online store. This can lead to a significant increase in visitors and sales. What’s more, some marketplaces benefit from high brand awareness and visibility, which can strengthen your market presence and increase your credibility with potential customers.
Optimizing marketing and advertising costs:
Participating in a marketplace integrated with PrestaShop can reduce your marketing and advertising expenses. Rather than devoting resources to promoting your online store individually, you can take advantage of the marketplace’s notoriety to reach new customers. Advertising costs are often shared between participating sellers, making access to a wider audience more affordable for small and medium-sized businesses.
Ease of order management and logistics:
Marketplaces generally offer you efficient order management and logistics tools. You can manage all your orders, whether from your own online store or from the marketplace, from a single interface.
This simplifies inventory management, shipment preparation and delivery tracking.
Access to advanced marketing and analysis tools:
Advanced marketing and analysis tools included in marketplaces can help you better understand your customers and optimize your sales strategies.
You can access detailed demographic data, product and marketing campaign performance analysis, as well as customer segmentation tools.
This valuable information enables you to tailor your offers, effectively target your advertising and build customer loyalty.