1. Netlinking audit
Before establishing an effective linkbuilding strategy for your website’s SEO, a netlinking audit is essential. Using specialized tools such as Babbar or Majestic, as well as your Google Search Console, our SEO experts will go through your inbound link profile with a fine-tooth comb. We’ll be able to identify your strengths and weaknesses in relation to your competitors on a panel of keywords. For a link to be taken into account, it must be indexed and dofollow (the opposite of nofollow). Detecting over-optimized anchors to avoid manual penalties or algorithmic filters can turn every link into a lever for SEO success. What’s more, it’s worth knowing about any broken backlinks (404 errors) or the loss of several links, which may explain a downgrading in the search engines.
We go a step further by calculating Thematic Page Rank, measuring the relevance of each link according to the semantics of each page to be popularized. Semantic analysis of the links pointing to your web pages ensures that each backlink contributes consistently to increasing your site’s authority with search engines.
This netlinking audit will help us plan your link building strategy.