Google Tag Manager agency in Geneva

Google Tag Manager, often referred to by its acronym GTM, is a solution designed by Google for tag management. It helps site developers and administrators to carry out a minimum of actions when changing or implementing pieces of code.

In concrete terms, Google Tag Manager uses tags (or tracking tags), types of information that tell the free tool what data it is responsible for collecting. This data is useful for steering and optimizing marketing actions In detail, it enables subtle tracking of user behavior and conversions, and facilitates the implementation of automated remarketing actions.

If you’re already using Google Analytics successfully, you may still be unsure about the benefits of adopting this solution. But there are a number of advantages that our customers can benefit from.

GTM comes in handy when it comes to tracking all kinds of data, especially those that help measure content engagement. For example, it meets the needs of webmasters wishing to carry out A/B testing. What’s more, GTM helps to reduce loading times, as codes are housed in an external container. GTM also helps guarantee data security and durability, thanks to Google’s high-quality infrastructure.

The Swiss companies that place their trust in us don’t necessarily use the same tools to power their websites. No problem, our consultants have the know-how to satisfy them all, whether they’ve opted for custom development or a CMS.

Containers, triggers, variables, complex custom tags…you don’t have to worry about all those Google Tag Manager terms if you decide to entrust us with the creation and maintenance of your tags.

The events that can be tracked with GTM are many and varied. For example, an e-commerce site can track the use of a coupon or the evolution of Google Ads conversions These are not necessarily sales-related events, but professionals running an ecommerce store or a showcase site have the opportunity to be informed daily of the number of subscriptions to their newsletter or the volume of downloads of their latest white paper. More generally, a company has the opportunity to know the depth of scrolling on the page, an important piece of data with a view to improving the user experience.