Capture the audience in your city with local seo

Before diving in headlong, the first step is to carry out a local SEO audit to analyze the results for your main keywords. Some generic queries such as “garage mechanic”, “pizza” or “estate agency” display local results in Google’s results pages. These results will differ depending on your location, whether you’re in Geneva or Lausanne.

Is it a home page or a deep page? Is there a Google Maps map (Local Pack)? Are the first natural results reachable quickly? Are the sites present recent or old? Do you have a physical address in the search zone? Are there only sites with a .ch domain extension? All these elements need to be taken into account in order to implement the best local SEO strategy.

To achieve good local SEO, SEO optimization of your website and essential. Above all, you need to focus on pages targeting one or more geographical areas There are a number of strategies to consider to ensure increased and, above all, lasting visibility. Beyond quality local content, a solid technical foundation and fast loading, other technical elements need to be integrated to captivate search engines and showcase your business or store.

If you’re already familiar with SEO, you know that inserting your keyword + the name of your geographical area in the Title and Meta description tags is mandatory. But did you know that good internal linking and the addition of local establishment structured data (LocalBusiness) considerably improve your local positioning? Other techniques also need to be deployed to lift your site into the top natural results.

As part of our SEO strategy to strengthen your local presence, the creation or optimization of your business listing (Google My Business) are essential actions for your visibility. A carefully crafted, well-informed business listing can significantly increase your online conversions, as well as your physical store traffic We are experts in Google My Business (GMB) listing optimization in Switzerland, and we make it a point of honor to meet Google’s local ranking criteria.

Did you know that the Google My Business algorithm is based on the completion of your listing? In other words, the more complete and unique your listing, the more likely you are to appear in the TOP 3 local pack

Your company name, choice of categories, address, opening hours and specials, photos, precise descriptions of your business and services, publication of posts, responses to reviews are all elements that influence your local positioning. If you have several physical establishments, we also have technical solutions to centralize the management of all your listings and keep them easily up to date.

As with Search Engine Optimization (SEO), the popularity of your business is an important factor for Google. Beyond managing your reviews, the number of times your establishment is mentioned on the web helps to increase your popularity and also your local positioning. To achieve this, you need to develop your presence in local directories and business directories such as Local.ch, Yelp, TripAdvisor. These recommendation platforms are trusted sources for Google, and by being listed there, your business gains credibility and visibility. These elements, often underestimated, are extremely beneficial for the long-term positioning of a business listing in Google, as well as your pages in local natural results.

Local citations are mentions of your company on other websites, even without a link. These mentions typically include your company name, address and phone number. Effective local citation management ensures consistency and accuracy of information about your business across the web. We audit all existing citations to correct any inconsistencies, and we also create additional citations in reliable and relevant local sources.

Integrated into a local SEO strategy, these actions complement and reinforce other tactics such as optimizing your website for local searches, developing localized content, and optimizing your Google My Business listing. Together, these elements form a coherent ecosystem that not only improves your visibility in local search results, but also helps build a solid reputation for your business. These different facets of local SEO create a synergy, maximizing the impact of your online presence and paving the way for sustained business growth.

Looking to recruit locally while strengthening your online presence? Integrating Google Jobs into your local SEO strategy is an interesting solution. By optimizing your job listings for local searches, we directly connect your business with your surrounding audience. The use of the API Google Jobs indexing coupled with the implementation of structured data (JobPosting) ensures high visibility for your ads.

This strategy goes beyond simple recruitment: it reinforces your brand awareness, attracting not only candidates, but also potential customers. In this way, Google Jobs becomes an essential strategic tool, merging local recruitment and SEO to boost your online presence.

Would you like to boost your local SEO and make it easier for your local customers to discover your outlets? By integrating an interactive map of your stores or offices on your website, we improve not only the user experience, but also your visibility in local searches.

This feature makes it easy for your customers to find your physical locations, increasing in-store traffic. What’s more, an optimized store locator helps improve your local SEO by providing accurate and relevant geographic information to search engines. Coupled with each of your Google My Business listings, the Store locator is an indispensable tool for strengthening your local SEO strategy. Optimizing a store locator for local SEO involves several best practices such as:

• use of structured data
• creating an individual page for each physical location
• integration of google maps
• seo local on page
• internal linking between your locations
• geolocated reviews and testimonials
• and other techniques