Google My Business Optimization Guide

Primordial for the SEO local, Google My Business (GMB) is a seo-tool offered by Google. It enables local businesses and neighborhood shops to achieve better customer targeting. The tool is free and offers companies a real opportunity to extend their visibility among local Internet users.

To position yourself in the local pack and take advantage of thislocal SEO service, you need to implement an effective strategy with Google My Business listing optimizations.

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Optimizing your Google My Business listing for Geneva

Thanks to Google My business, you can create a business listing with all your information This is the first step to start gaining more visibility locally in Geneva Once in the listings, your sign can appear in search results, on Maps or on the right-hand side in the SERP for geolocated queries.

Digital service companies sometimes create automated Google My Business listings on your behalf, such as local.ch with its Mypresence offering. However, it’s best to create and optimize your GMB listing yourself, to implement a more precise configuration and achieve better results. Above all, it’s a question of controlling your natural referencing. You need to implement an appropriate strategy according to the competition and your keywords.

The‘optimization of a Google My Business listing in Geneva is similar to optimizing a site for SEO. In other words, the work must be based on the relevance of the content. The popularity of the establishment can also boost the visibility of the listing. In this way, Google verifies the authority and legitimacy of the listing in relation to the user’s query.

So, how do you optimize your Google My Business listing in Geneva?

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The 7 essential steps to optimizing your Google My Business profile

1. Create or modify a Google My Business listing
   Check to see if Google has already created your GMB listing If so, you’ll need to request it
   If you don’t already have a listing, it’s time to create one for your business. Follow this creation guide Whether modifying or creating, it’s important to fill in all input fields correctly. We recommend that you enter your name, address and telephone number as they appear on your website. Specify your activity as well as your service area, in other words the towns or regions you serve.
2. Check your Google My Business listing
   After filling in the listing, proceed with verification, as Google needs to make sure that the establishment really exists and that it does indeed belong to you.
   To do this, it sends a letter to the address you provided in the first step. You then need to enter the code received to access the interface with the detailed dashboard. There are several verification methods:
   • Telephone
   • Email
   • Postal mail

Again, make sure that the information on your Google My Business listing matches the information on your website. It’s important to keep your NAP consistent: Name adresse phone / Name, address, phone

• Complete the basic information about the establishment. It’s from the interface andthe info tab that you can come to optimize the information of your listing on Google My Business. So take the time to fill in all the fields you find there, keeping in mind the word “relevance”
  For the phone number, a local line is more effective than a business line in terms of local SEO.
  Also, don’t overuse keywords in the description of your business. It must be concise and qualitative
  When it comes to choosing your company’s category, precision is your best ally. Mention your greatest assets in the “attributes”.
• Add photos to your Google My Business listingGoogle has always appreciated images, and so do Internet users! They help to quickly boost the visibility of your GMB listing. By extension, they help your website generate more traffic.Add professional-quality photos Images of your premises and products should be authentic to make web users want to contact you. They’ll also be able to get a better idea of what you have to offer. It will be easier for you to convert them into customers later on. As they say, a picture is worth a thousand words. Somehow, Internet users perceive photos as a sign of transparency
• Exploit Google My Business posts Google has recently added this feature to Google My Business. Feel free to use it to create and publish posts (text, image and/or Call to Action). These are small, ephemeral publications that help optimize your visibility in local searches. What’s more, they’re particularly effective for boosting sales, as you can add clickable CTAs (call-to-action) or calls to action. To create a post, go to the Posts section of your Google My Business account and choose the type of publication you want (News, Event or Offer).
• Gather customer reviews via Google My Business. Many companies make the mistake of downplaying customer reviews, even though they’re real marketing levers. Google My Business makes it possible to collect them. Some entrepreneurs are afraid of negative reviews, but it all depends on how you manage your business and treat your customers. This fear should push you to improve, and customers will take notice. In any case, positive reviews will definitely be in the majority if you do things right.So,invite your buyers to leave their reviews on your GMB profile by pointing them to the link. You’ll find out how to find this link in this guide In addition, take the trouble to respond to every piece of feedback. Remain courteous no matter what!
• Communicating with your customers on Google My business. Valuing a customer is the best way to fidelize them. It’s important to respond to messages, especially if they ask questions In this, you need to check your Google My Business inbox and your email notifications. The chat messaging option is visible from mobile for both the user and the owner of the Google My business listing.

If a visitor asks for information about your company or a particular offer, it’s best to respond fairly quickly. Your responsiveness will improve the customer experience.

Now you know a little more about how to optimize your Google My Business listing. It’s a powerful tool for boosting your sales figures, so make the most of it! And it’s totally free. A well-optimized GMB listing boosts your online visibility and improves your customer relations.

Don’t hesitate to get in touch with us so that one of our SEO specialists can help you optimize and increase your visibility.

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