Promote your offers locally
Google My Business listing optimization
Local search engine optimization
Increase your company’s visibility
There are many reasons to use Google My Business.
Firstly, it offers your company the opportunity to appear free of charge in search results and to work on your local referencing. Secondly, you can easily update your listing and communicate with your customers: list your services and products, update your opening hours… This service is useful for interacting with new customers or prospects who want to find out more about your business or your company.
Your establishment may already have a Google My Business listing. How do you explain this?
The search engine’s content-indexing robots sometimes create business listings without their owners even suspecting it. They are likely to automatically generate your business profile, containing your company details and other essential information. If you find yourself in this situation, you don’t have to request the removal of this listing – our experts can help you recover the rights to it from Google.
Being visible on Google Maps is great, but appearing in the very top positions of results pages is even better!
To achieve this, you need to comply with the search engine’s recommendations, and in particular to stand out from your competitors. Relevant choice of category, selection of an appropriate profile photo, writing descriptions made up of keywords inherent to your activity… Various optimizations can be implemented by our SEO experts
While the above practices will help you appear in the results, they aren’t enough to maximize your site’s visibility. You also need to acquire citations that support your local notoriety; these are just as important as precious backlinks in SEO Next, you need to show special attention to the people who call on you, in other words, respond to reviews (both positive and negative).
We also recommend updating your business information as often as necessary (your address, phone number, opening hours, making posts etc.).
The importance of photos on your Google My Business listing cannot be underestimated. Your Google listing is essentially your company’s digital shop window, a first impression for web users when they search for you online.
Like your physical storefront, it needs to be attractive, engaging and a true reflection of your business. Adding photos to your Google listing gives your business a tangible dimension, reassuring visitors and encouraging them to take the plunge.
In fact, they help make your online establishment more tangible and credible, boosting the confidence of potential customers. Given that 86% of Internet users prefer to consult an establishment’s online information before visiting it or making a purchase, photos influence the buying decision.
What’s more, a well-imaged Google listing is more likely to appear at the top of search results, improving your online visibility and local SEO. By not providing photos, Google may automatically choose images from Street View or those added by Internet users, which may not represent your establishment optimally.
In short, adding photos to your Google My Business listing is an effective way to optimize your online presence and attract more customers to your establishment.
In today’s e-commerce landscape, it’s essential to solicit reviews on your Google listing. Considered as authentic testimonials, customer reviews have become indispensable sources of information for consumers before finalizing a purchase or choosing a service.
Aware of this dynamic, Google has been offering a free listing service since 2009, enabling businesses to present themselves on its platform and customers to share their reviews.
A study conducted by Custplace between April 2021 and April 2022 revealed that almost 9 out of 10 consumers consult customer reviews before making a purchase, underlining the vital importance of having positive reviews on one’s Google listing. These reviews, integrated into the Google business listing, are a key element of local SEO strategies, given that almost half of all Google searches are for local information.
Google reviews are not just feedback, they directly influence consumers’ purchasing decisions and help build a company’s online reputation.
of mobile searches related to a local business result in a call or visit within 24 hours of the search.
This service offered by the leading search engine is aimed at all professionals. In principle, it is intended only for businesses with a physical location, but Google My Business can also be used by freelancers (craftsmen, consultants, etc.) wishing to offer their services locally.
