An analysis tool to measure your web data
What is Google Analytics?
Google Analytics is the name of a service developed by Google that enables the measurement and statistical tracking of a website. This powerful solution has the ability to generate a multitude of reports and analyses by filtering the data collected.
Google Analytics 4 brings up all the data and conversions you’ve set up in GTM.
GTM allows you to track your users’ behavior in detail in a single place.
Looker Studio is the tool you need to create visual reports that are easier to interpret. It contains all the data and tools you need.
Conversion tracking
Your webanalytics agency in Geneva
We set up the tracking tags required on your website to track events consistent with your business. This includes the integration of GTM (Google Tag Manager) tags and UTM URL tracking
It’s up to our teams to define conversion objectives so that you can know your cost per acquisition and many other indicators. By entrusting us with the management of your Google Analytics account, you can be sure of optimal settings and avoid overloading your site with unnecessary code, likely to slow down the platform.
The types of KPI we can measure are, for example:
- Sources of traffic from users of your website: SEO, traffic from Google Ads campaigns, Emailing …
- Geographic origin
- The evolution of your traffic
- Device type
- Tracking your marketing campaigns
- The impact of a possible migration on your traffic
- Understanding your visitors’ behavior
Our areas of expertise
Google Analytics 4
Analyze your site data
Google Data Studio
Time-saving 100% automated reports
Google Tag Manager
Ultra-precise tracking of actions carried out on your website.
Agence google analytics
Google Looker Studio for visual data analysis
Google Looker Studio is a KPI visualization platform. It can be used to aggregate various types of data from different sources (Google Analytics, Google Ads, etc.). CRM data (application data, etc.) can also be exported.
You can choose from a range of features to customize and adapt it to your needs and presentations, for a professional look and feel. It’s a powerful tool that updates data automatically. You can connect all your data to the same medium, so you can better compare and analyze them. It is also possible to make calculations based on this data (e.g.: average quantities sold). Looker Studio allows you to filter KPIs.
Google Tag Manager to track all actions performed on the site
While Google Analytics already provides a wealth of information, you can go even further in studying your traffic by taking advantage of another tool called Google Tag Manager (GTM). Once configured, it enables you to
data to shed light on customer behavior, product performance and marketing campaigns. Containers, triggers, variables… to take the hassle out of learning these concepts and, more generally, how to use GTM, rely on the experience of our Geneva-based consultants. They have mastered this tool and know how to make the most of it. By placing your trust in them, you’ll be able to track document downloads, clicked call-to-action (CTA) buttons, scroll depth and shopping cart abandonment with ease.
Decision support
With GA4, you can gain detailed insight into the characteristics of your audience and track users’ actions on your site. This tool also enables you to measure the impact and profitability of your marketing campaigns, providing precise data for assessing return on investment. By using GA4, you can optimize your advertising spend, focusing your efforts on the most effective strategies. In this way, GA4 helps you make informed marketing decisions and maximize your digital growth.
- Impact of an SEO strategy
- Impact of an emailing campaign
- Business impact of Google Ads campaigns
- ..
Comprehensive support
"*" indicates required fields
Get in touch with the experts
Understanding analytics
Google Analytics is an essential tool for tracking your website’s audience, enabling you to view data on the number of visitors and where they come from. By using this tool, you can understand how your customers interact with your site, how often they visit and what actions they take. This enables you to offer better user experiences and improve your bottom line.
What’s more, Google Analytics helps you monitor your marketing investments and measure the ROI of each marketing action and campaign. By leveraging this information, you can optimize every aspect of your marketing devices, improve your conversion rates and boost your digital growth.
Related services
- The search for meaning is our reason for being
- Listening skills
- Thinking skills
- Sense of detail
