Facebook Ads Agency - Creating ads on Facebook

Facebook account creation
Development of a social Ads strategy
Implementation of appropriate campaigns
Creation of your ads
Optimization of your ads

Launch your campaigns

Let's create your Facebook Ads

1. Marketing and advertising strategy

Traffic

Notoriety

Sales

Lead

After an in-depth analysis of your marketing needs, our Facebook and Instagram advertising experts offer you comprehensive, personalized support. We’ll help you define and implement an advertising strategy perfectly tailored to your business, designed to develop your visibility and accelerate business growth by quickly breaking even.

To do this, we work together to establish precise objectives, such as :

Increase your brand awareness and attract fans to your Facebook page
Generate qualified traffic to your website
Get qualified leads and increase your conversions
Stimulate your online sales
Attract more visitors to your physical outlets

We develop an advertising approach specifically tailored to Facebook and Instagram, as well as to your target audience, while taking into account your unique business objectives and current market trends. You can also contact us if you’d like support in community management Facebook

Entrust us with your strategy

2. Create your account

Launching advertising campaigns on Facebook leaves little room for improvisation. To get started, you need to create your advertising account and set it up. This involves adding a payment solution, activating the Facebook Pixel, setting up your conversions, linking with your Facebook page and Instagram account… This is a very important step, as it provides the account with a solid foundation from which to launch trouble-free campaigns.

3. Creating your campaigns

Audience

Budget

Contents

Auctions

Based on your objectives, which we will have defined in advance, we will proceed to create your campaigns.

Defining your audience and targeting
Choosing campaign typologies and placements ( Facebook, Instagram, Messenger … )
Editing ads
Budget allocation

4. Optimizing your ads

Equipe Webmarketing et Créative à Genève

AB testing

Adjustments

It’s one thing to run advertising campaigns on Facebook Ads, it’s quite another to optimize your visibility and achieve an attractive return on investment. Various actions need to be implemented to maximize CTR (click-through rate) and reduce CPC (cost you pay per click). We take care of :

Statistics analysis
Choosing the best locations
Launching additional campaigns, including remarketing
Implementation of A/B testing
Adjustments to audience targeting
Adjust budgets if necessary
Competitive intelligence
..

These optimizations need to be made regularly to ensure that your campaigns are performing

5. Reporting

The Facebook suite interface is not easy to get to grips with, and campaign results can be complex to analyze. Our role, as experts, is to present you with clear and concise results. We offer monthly reporting in a variety of formats, such as Google Looker Studio (=automated reporting). Our main objective is for you to understand the impact of what we’re putting in place for your business.

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2,8

billion users logging on every month

FAQ

Understanding Facebook Ads campaigns

Why use Facebook Ads?

Facebook Ads is a powerful strategy for reaching a large audience in a targeted way. With over 2.8 billion monthly active users, Facebook offers an unrivalled platform for promoting your products or services. Facebook advertising allows you to target users based on their interests, online behavior and precise demographics, maximizing the impact of your campaigns. In addition to this targeting precision, Facebook Ads offers great budgetary flexibility, allowing real-time adjustments to optimize your campaign’s performance. This approach helps you not only to increase your visibility, but also to generate qualified leads and improve your return on investment.

What is Facebook Ads?

Facebook Ads is an online advertising platform offered by Facebook, enabling businesses to create and deliver targeted ads to Facebook and Instagram users. It offers various tools for designing visually appealing ads, choosing specific audiences and tracking the performance of your campaigns. Ads can take many forms, such as images, videos, carousels or collection ads, each designed to engage the audience in a different way. One of the key benefits of Facebook Ads is its ability to target users very precisely according to criteria such as location, gender, interests and online behavior. This personalization makes it possible to optimize campaigns to reach the right people at the right time, increasing effectiveness and ROI.

How much does a Facebook advertising campaign cost?

The cost of a Facebook ad campaign varies according to a number of factors, including your campaign objectives, target audience, campaign duration and chosen ad format. Facebook uses a bidding system to determine the cost of ads, which means you can set your own daily or total budget. In general, advertisers can start with a fairly low budget of a few francs per day. However, cost-per-click (CPC) or cost-per-thousand impressions (CPM) can fluctuate depending on the competition to reach your target audience. To optimize your spending, it’s essential to monitor the performance of your campaigns and adjust them according to the results obtained. By working with Facebook Ads experts, you can maximize the effectiveness of your advertising budget and get a better return on investment.

What are Facebook's advertising formats?

Facebook offers a variety of ad formats to meet different marketing objectives and capture your audience’s attention effectively. Main formats include:

Photo ads: Used to showcase products or services with an eye-catching image and descriptive text.
Video ads: Ideal for telling a story, demonstrating a product or visually engaging users.
Carrousel: Allows multiple images or videos to be presented in a single ad, with each card having its own link.
Collection: An interactive format that lets users browse a collection of products directly from their news feed.
Slideshow Ads: Create a lightweight video from multiple images to tell a visual story.
Instant ads: Offer a full-screen, immersive experience to engage users on mobile.

Each format is designed for different objectives, whether awareness, consideration or conversion, and can be optimized to your campaign’s specific needs.

What's the difference between Facebook Ads and Google Ads?

Facebook Ads and Google Ads are two powerful yet distinct advertising platforms in their operation and objectives. Facebook Ads focuses primarily on social advertising, using demographics, interests and behaviors to target Facebook and Instagram users. Ads appear in News Feeds, Stories, and other locations within the Facebook ecosystem, often in the form of sponsored content.

In contrast, Google Ads specializes in search intent-based advertising. Ads appear primarily on Google search results pages and on partner websites via the Display Network. Google Ads targets users according to the keywords they search for, which is ideal for capturing consumers when they express a specific need.

In summary, Facebook Ads is excellent for creating demand and engaging an audience through attractive visuals and social targeting, while Google Ads is more effective for responding to existing demand by capturing active searches.