Site creation
e-commerce

Before creating an online sales site, a digital agency worthy of the name must carry out an audit of the customer and its needs. This audit helps to understand the company’s objectives, its target audience, its competitors and the needs of end customers.

The results of the audit will enable us to define the site’s strategy, architecture, functionalities and design.

The customer and needs audit is a prerequisite for the creation of a high-performance e-commerce site.

UX design aims to improve the user experience by taking into account customer needs and expectations. A well-designed online sales site should make it easy for customers to find what they’re looking for, place orders quickly and feel satisfied with their experience.

UX design is a key factor in a shop’s success. A well-designed site can help increase sales, improve customer satisfaction and boost brand awareness.

Here are a few examples of good UX practices for an e-commerce site:

• Intuitive navigation: the site should be easy to navigate, with a clear structure and well-organized menus.
• Clear, concise information: information should be easy to understand and find.
• A visually appealing design: the site should be pleasant to look at and use.
• Useful functionalities: the site must offer features that meet customers’ needs.

You can rely on AI to write search engine optimized content This AI is capable of understanding the keywords relevant to your business, writing quality content and structuring it effectively.

AI makes it possible to write content faster and more efficiently It also reduces writing costs.

We can also translate your products and content using the DeepL API.

DeepL is a machine translation engine that offers translation quality comparable to that of a human translator.

Today’s customers have numerous payment options at their disposal. They use different payment methods depending on their habits, preferences and geographical location.

It’s important that you offer a wide choice of payment solutions to meet your customers’ needs. This improves the customer experience and increases the chances of conversion.

Here are a few examples of payment solutions:

• Credit cards: credit cards are the most popular payment method online. They are secure and easy to use.
• Debit cards: debit cards are similar to credit cards, but they use money available in the customer’s bank account.
• Bank transfers: bank transfers are a safe and reliable payment method, but they can take longer than other options.
• Electronic wallets: electronic wallets, such as PayPal, Apple Pay and Google Pay, are a convenient and secure payment solution.
• Local payment solutions: if you’re targeting a specific market, you can offer local payment solutions, such as Twint in Switzerland.

Is your e-commerce site not generating the results you’d hoped for? Without the right digital strategy, you’re losing customers every day. At Procab, we create sites that stand out from the competition and attract new customers.

A good marketing strategy can have a significant impact on the ROI of an online shop. It can contribute to:

• Increase traffic to the site
• Improve conversion rate
• Decrease customer acquisition costs
• Strengthen brand awareness

Our main marketing techniques for online shops are:

• Search Engine Optimization (SEO): this positions the site in search engine results.
• Paid search (SEA): this is used to display advertisements on search engines.
• Social media marketing: creates a community around the brand and promotes products or services.
• Email marketing: keeps in touch with customers and promotes special offers.

Implementing an effective marketing strategy requires careful thought about your objectives, target and budget.

A multi-shop, multi-currency online shop enables a company to sell its products or services to a wider, international audience.

Here are some of the advantages of this solution:

• Increased sales : by expanding its catchment area, a company can increase its sales.
• Improved visibility: by being present in several markets, a company can improve its visibility and brand awareness.
• Cost reduction: by centralizing operations, a company can reduce costs.

Setting up a multi-shop and multi-currency requires careful thought about the company’s objectives, target audience and available budget.

Secure hosting, WAF firewalls and automatic backups: we make sure your online store is protected against threats, breakdowns and data loss. A high-performance e-commerce site is also a reliable and secure site.

Our expertise gives you peace of mind, allowing your business to focus on what matters: growth.

Rely on Procab to guarantee the security of your e-commerce site and deliver a smooth, safe experience for your customers.

CRM, ERP and PIM systems are an essential option for some e-tailers. They enable the collection, management and analysis of customer, product and business process data.

Integrating these systems creates a seamless flow of data between them. This allows you to benefit from the advantages of each system while avoiding data duplication and errors.

• Improved customer management: CRM integration makes it possible to centralize customer data, such as contact information, purchase histories and preferences. This enables e-tailers to get to know their customers better and offer them more personalized experiences.
• Improved product management: PIM integration enables product data such as descriptions, images and prices to be centralized. This enables e-tailers to keep their product catalogs up to date and make them more accessible to customers.
• Improved business process management: ERP integration connects different business processes, such as sales, logistics and accounting. This enables e-tailers to optimize their operations and reduce costs.

The world of e-commerce is constantly evolving. Technologies, consumer behavior and customer expectations are constantly changing. So it’s important to maintain and evolve your online shop to stay competitive and meet customer needs.

Here are a few reasons why it’s important to maintain and evolve your online shop:

• Ensuring security: cyberattacks are becoming increasingly frequent. It’s important to keep your online shop up to date with the latest security updates to protect customer data.
• Improving the customer experience: customers expect a fluid, intuitive experience when browsing a website. It’s important to improve the customer experience by optimizing site navigation, design and functionality.
• Staying on top of trends: e-commerce trends evolve rapidly. It’s important to stay on top of trends to offer products and services that match customer needs.