Newsletter creation in Geneva

Our strategic approach begins with an in-depth analysis of your audience. Understanding your customers’ key segments enables us to personalize the content of each newsletter for maximum impact. We identify the specific needs of each segment, from Geneva to Lausanne, via the web.

Dynamic segmentation: We use advanced tools to divide your contact base into relevant segments. As a result, your email campaigns target specific customers with personalized content, increasing your open and engagement rates.

Creating engaging newsletters starts with a personalized design in line with your marketing strategy. Our team of communication experts in Geneva creates templates that capture attention from the very first click.

Responsive design: Each newsletter is optimized for perfect display on all devices, from mobile to computer. This guarantees a seamless experience for every customer.

Consistent graphic charter: We adapt your brand’s graphic charter to the newsletter, reinforcing your image with your contacts.

Optimized content: We balance text and images to deliver a fluid reading experience. Topics are written to immediately capture your customers’ interest.

Branded images: High-quality images are used to reflect your corporate identity and reinforce your message.

With us, your emails become powerful web communication levers to achieve your marketing objectives in the French-speaking part of Switzerland.

We understand the importance of seamless integration with emailing platforms such as Brevo, Mailchimp and Infomaniak to maximize the effectiveness of your campaigns.

Brevo (ex-Sendinblue):
We synchronize your contact list to ensure a targeted, automated mailing. Thanks to advanced segments and the drag-and-drop editor, we create customized newsletters to boost your conversion rate.

Mailchimp:
We leverage Mailchimp’s advanced marketing features to segment your audience based on customer behavior and demographics. Automated workflows enable you to send personalized emails at every stage of the customer journey.

Infomaniak:
Our agency integrates Infomaniak, a secure Swiss emailing tool, to synchronize your contacts, manage your campaigns and monitor performance. Detailed reports give you valuable insights into recipient behavior.

Integration strategy:

1. Contact synchronization: Seamless integration of your CRM or database for precise campaigns.
2. RGPD compliance : Guarantee data compliance in French-speaking Switzerland.
3. Reports and Statistics: In-depth analyses of open, click and conversion rates.

Each newsletter benefits from impeccable technical integration to ensure effective digital communication in French-speaking Switzerland.