Branding & image

Your brand, our unique creative vision

We combine branding, design and web development to transform your vision into a dynamic and coherent online presence, perfectly reflecting your brand identity in French-speaking Switzerland.

Création Branding Genève

Combining branding and web design

1. Digital strategy

Photographe et designer chez Procab Studio
Branding
brand identity
digital solutions

Our approach in Geneva is to develop an integrated digital strategy, targeting both branding and web design to reinforce your company’s brand.
We start with an in-depth analysis of your existing brand identity, identifying opportunities for optimized visual communication. Our digital solutions integrate SEO, content marketing and social media, ensuring increased online visibility.

We use cutting-edge web technologies to create captivating user experiences, turning every interaction into an opportunity to reinforce your brand’s image. In this way, your digital presence becomes a powerful vehicle for your corporate identity, supported by a specialized agency that understands the nuances of the Swiss market.

2. Visual identity

francois-dev
logo
typography
Graphic charter

Visual identity is the cornerstone of your digital branding strategy. We orchestrate your brand’s visual design to resonate with our website creations.
This starts with the creation of an iconic logo, aligned with your company’s values and optimized for all digital media.

We then develop a color palette and typography that reinforce your online presence, ensuring a consistent user experience across your website. Every element, from images to icons, is meticulously chosen to project a professional and memorable image, essential for captivating and retaining your customers in Switzerland and beyond. This methodology ensures that every customer touchpoint reinforces the brand identity and image you wish to project.

3. Logo design

creation-logo-geneve
digital media
competitive analysis

The logo, the key element of your visual identity, is designed to encapsulate the essence of your brand at a glance.

Our specialized branding agency in Geneva takes a rigorous technical approach to creating logos that are both memorable and functional across all digital media

We combine competitive analysis, color psychology and typography to create a logo that not only stands out, but also optimizes SEO on your website thanks to its strategic integration.

This methodology ensures that your logo is not only aesthetically appealing but also fundamentally practical, enhancing your brand recognition across various digital platforms.

4. Graphic charter

creation-charte-graphique
digital charter
print charter

The graphic charter is a fundamental element in ensuring your brand’s visual consistency

Our Geneva agency deploys in-depth expertise in the creation of graphic charters, which serve as the foundation for all digital communication. We precisely define the colors, fonts, patterns and shapes that will be used on your website and in your marketing materials.

This strategy ensures a uniformity that reinforces your brand identity and facilitates instant recognition by customers. In this way, every visual element of your site is optimized to reflect the essence of your company, while enhancing the user experience and consolidating your digital presence.

Let's discuss your project

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Pascal Revil, Directeur Artistique chez Procab Studio

Art Director

Pascal

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FAQ

Frequently asked questions about Branding

Branding is a brand management tool that involves defining an organization’s identity, creating a story and all the marketing actions needed to perpetuate that story.

  • The search for meaning is our reason for being
  • Listening skills
  • Thinking skills
  • Sense of detail
Website marketing digital