The cost of a Bing Ads campaign varies according to several factors, including your keyword competition, the quality of your ads and your budget. At Procab Studio, we work with you to define a suitable budget and optimize every franc invested for maximum ROI.
In French-speaking Switzerland, an approximate budget to cover the various cantons starts at CHF 3,000 per month. To cover a specific locality, the budget starts from CHF 650 per month. For a national campaign, the budget is around CHF 10,000 per month.
The average cost-per-click (CPC) in Switzerland is generally higher than in other European countries, due to competition and higher purchasing power. For example, the CPC in Switzerland can be two to three times higher than in countries like France or Germany.