10 Google tools to get started in SEO

It’s not easy to get a foothold on the search engines, especially if you’re in a competitive industry. The best way to stand out from the competition on the web is to acquire the best possible positions by implementing an effective SEO strategy At present, Google dominates the market with its search engine. SEOs must therefore follow precise rules if they want their sites to achieve greater visibility in the results pages.

Search engine optimization is a long-term process. Appearing on the first page of SERPs and generating traffic is all well and good! But you also need to know how to maintain this trend over the long term. But if you can get a website’s SEO off to a good start, you’ll find it easier to promote it over time. To this end, Google offers free tools to help you work on your SEO ranking! We’ve selected 10 for you!

1. Google Analytics

Google Analytics enables analysis of a website’s audience Launched in March 2005, it is the tool of choice for SEO professionals to this day. In addition to being free, Google Analytics is both easy to use and effective for data analysis. In fact, it provides a wealth of statistics that can help you improve your site’s SEO.

In practice, Google Analytics shows the graphical and numerical evolution of your audience What’s more, the reports generated show how visitors navigate your platform. So you’ll know how they landed on the site and what they’re doing there. This is essential information for perfecting your SEO strategy.

2. Google Data Studio

Google Data Studio is a free tool, launched in 2016. It allows you to create reports with data visualizations to share with your team if you like. In other words, Google Data Studio gives you what you need to transcribe data analysis into usable, presentable information.

With Google Data Studio, you can easily connect to all your data Then, you’re free to turn them into informative reports that are nicer to look at and easier to understand

3. Google Search Console

For a search engine like Google to display your site in its search results pages, it must first index it. Google Search Console is just such a free tool, enabling not only SEO managers, but also webmasters to check whether their web pages are being indexed by Google.

Google Search Console also helps you understand how Google sees your pages In particular, the tool provides detailed crawl reports as well as data on your website’s indexing as a whole. The result: you’ll be able to optimize your SEO in the right direction.

4. Google My Business

In marketing, the key is to succeed in targeting the right profiles. The aim of Google My Business is to help you improve your local SEO You simply need to claim or create your Google My Business listing. In this way, the search engine will be able to suggest your establishment to nearby Internet users who carry out Google searches to find a product or service you sell.

Google My Business listings also appear in Google Maps search results (and for Near Me / proche de moi queries). We advise you to optimize your listing so that your potential customers will want to visit your store or contact you. Include your company name, opening hours, phone number, address, and even photos to show off your establishment…

5. Google Keyword Planner

As with SEO, keywords play an important role in SEA (Google Ads paid search). The Google Keyword Planner or Keyword Planner is a keyword generator linked to Google Ads As such, it’s a powerful tool for finding better keyword ideas to properly plan your paid search campaigns.

By working on the right keywords, you’re more likely to reach the Internet users you’re targeting. To do this, you’ll use the keywords generated by the Google Keyword Planner in your content. Of course, you’ll need a Google Ads account to access this free keyword research tool.

6. Google Tag Manager

Google Tag Manager is a tag management service offered by Google for free Above all, this SEO tool tracks the performance of your site, products and campaigns. It makes it easy to manage and update action tracking tags on your site.

Google Tag Manager lets you track a maximum amount of information about your visitors’ behavior. This includes, among other things, the most clicked Call-to-Actions, the best-selling products and product ranges, Google Ads conversions, shopping cart abandonments in the checkout tunnel, etc. This tool enables all data to be fed back into analytics. It’s an essential tool.

7. Test My Site

Google Test My Site is one of the free tools that help optimize your SEO. It provides a whole range of useful information for analyzing and improving website performance. In particular, it helps you to better understand the elements needed to increase site speed and improve its SEO with user experience.

Google Test My Site Insights complements the PageSpeed Insights function, because in addition to explicitly showing you what’s slowing down your site, it then suggests appropriate solutions The suggested improvements serve not only to reduce the loading time of your web pages, but also the bounce rate and improve the number of conversions.

8. Google PageSpeed Insights

Internet users don’t like websites that take too long to load. When they click on your link from Google, studies show that after a 3-second wait, the bounce rate increases considerably.

PageSpeed Insight is Google’s tool for measuring website loading speed on mobile and desktop Note that the search engine also takes loading speed into account as a natural search engine optimization (SEO) criterion. Test My Site is therefore a must-have tool. A list of recommendations is provided by the tool, making it easy to find solutions for improving browsing speed.

9. Google Trends

Google Trends is the tool for analyzing search trends on the web. A product of Google Labs, it provides information on the frequency with which a keyword is typed into the Google search engine It’s even possible to view the data in question by region and language. Knowing what web users are looking for, you can easily respond to their needs. It’s a great tool for finding new keyword ideas.

10. Google Alerts

Google Alerts is also a free tool that allows you to receive an e-mail each time a new web page containing previously chosen keywords appears in Google search results. It’s also a brand tracking service as it lets you know what’s being said about your business Simply provide the term(s) you wish to monitor when activating the feature.

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